Google, the company that once provided email and search engine services is now entering social media space with the introduction of Google+. Though not yet leveling up with the success of Facebook, which has a population of over 800 million, Google is telling everyone that Google+ will be a whole new thing. Because of this, online marketing will never be the same again, because with Google+, one can integrate seamlessly Social media marketing, page optimization and Search engine optimization into one concerted marketing plan. Google+ will definitely change how online marketing works.
Aside from this, Google has announced its Google+ brand page, which will make your business more visible to Google search engine. So why should businesses have a look and take the advantage of Google+, and what is its advantages.
Currently Google has an estimated 40 million users, which seems a small group compared to the immense conglomeration of Facebook which involves 800 million users worldwide. With this seemingly immense difference of population, why should businesses start signing up and accessing Google+? These are the major reasons why people might consider signing up on Google+.
Google presents users with unique functions that can provide businesses with a good experience in terms of connectivity, communications and real time feedback of potential customers.
First of the unique functions offered by Google+ is its Circles, it is a unique way of managing contacts in Google+. The concept of circles is the same as facebook, but unlike facebook where all of your actions are transparent to all of your friends, Google+ circles lets you choose who will be inside Circles (levels of friends) one can create a friend's circle, family circle, Business circle, all independent from each other, it is the same as managing email contacts and phone numbers. Google provides this service which will really make social media marketing a breeze.
Second unique function offered by Google+ is Sparks; it is a place in Google+ where one can place all of your interest, hobbies and so on, which you would like to share to friends. With Google+ sparks and Circles in tandem one can access both features of Google to spread marketing ads to groups of clients bunched together in different circles, depending on the interests of each circle you create. One can create a circle for positive clients and cold clients; you can know make different approaches to both groups which will make sorting leads conveniently simple.
This is one of the most useful features of Google+, it gives the use instant messages to people in your specific circles. Because of the fact that Google has also created Google's Android, this feature will certainly be useful for marketing purposes. One can actively start a real time conversation with your entire friend inside a particular circle through text messaging.
One can also instantly upload video or picture and share it to everyone in your circle. This feature will allow web content creators the chance to have a versatile program to create high quality content as quickly as possible.
With all of the features already available in Google+, announcements of further functionalities are issued by Google which will make Google+ experience unforgettable. They are announcing features like Google places and maps which can be integrated with Google+, this functionality can provide real time location finder, which can also point where your friends are at the moment. And the Google+ Brand page which will really increase the effectiveness of page optimization and SEO, through the use of Google+ innovative features and functions.
With the rise of internet use today, Social media marketing will definitely boom, especially with features that can really help businesses with their marketing strategies in social media. Google+ is one of these new comers in Social media, which will seemingly change how social media would look like. With its current lineup of functions, one can already make use of these and become successful in online marketing. With Google+, one can really improve online marketing strategies and increase its effectiveness, especially with the Brand page; Google offers people the chance to better the results of page optimization done already by many business entrepreneurs that has engaged themselves on online marketing in Social media.