Facebook allows you to make your own business page using their platform. Like a personal profile, a Facebook fan page allows you to stay in touch with your customers. They become 'fans' and then receive updates, special offers, and news from you. This is a highly effective marketing strategy and it's absolutely free for your business. There are 4 things that a good Facebook business page needs to have.
You might leave a few fields blank in your personal profile, but don't do this with your Facebook fan page. Fill in everything and make sure that it accurately reflects your company's personality and vision. Give them a taste of who you are. After you've filled it in, look at it from the perspective of someone who doesn't know your company. Does it show them what you're all about?
One of the great things about using a Facebook business page is that there are so many applications to use, and you should be taking advantage of as many of these as possible. Put videos, photos, interactive games, quizzes, surveys and anything else that you can use on your page. You can also setup a Facebook iFrame website inside of Facebook that requires visitors to 'Like' your business page for offers, tips or free downloads.
You don't have to direct customers to your site to sell them your products and services. Applications allow you to do it directly on your Facebook fan page. Customers can buy from you without even leaving Facebook. Whether you sell through your page or not, you should at least have all of your products displayed there.
Finally, your Facebook business page will wither and die without fresh content and updates. Add articles, blog posts, videos, news items and other content to your page regularly. Send out regular updates to let your customers know what's new and keep them in the loop.
In order to keep an eye on your page's analytics, they now offer Facebook Insights. This lets you monitor your likes, where they're coming from, how many you got on certain days, and other vital statistics. Use this as a gauge to see how you're doing and change strategies accordingly.
Also, you should always be sociable and personable. Whenever people comment or send you messages, give them a personal reply from a real human being. This helps to build trust and loyalty among your fans, and it helps to turn them into paying customers.
Finally, in order for your Facebook fan page to be effective, you've got to keep its purpose in mind. What do you want your fans to do there? Whatever it is, have it prominently displayed and call them to action - tell them to click HERE.