Acquiring leads with a Facebook business page is a little tricky. It's not quite like direct sales. The problem is that people aren't on the site for the purpose of buying anything. They're there to hang out and see what's going on. Because of this, if you look like you're 'selling,' you'll be ignored.
The trick is to be subtle. Offer your fans valuable information, fun interactive apps, and a chance to talk about their common interests. If you can do this the right way, your Facebook business page will be a powerful lead-generation tool. And it's completely free! Here are some tips on how to generate leads effectively.
One of the best ways to generate leads on Facebook is to join groups in your niche and actively participate on them. Facebook groups are basically like forums. Make posts that are friendly and helpful, and don't promote yourself. Just participate like everyone else does. This will give your business a human, personal feeling. It will also get other group members to check out your profile and find out more about you.
What makes Facebook unique is that it gives your customers a chance to interact directly with your company. If your page offers something for visitors to do, this will get them interested and turn them into fans. There are a number of great apps that you can install on your Facebook business page. You can also offer polls, surveys, discussion boards, contests and free giveaways. All of these give people a reason to stick around and an incentive to join.
If you don't mind investing a little cash in your lead generation, you can buy Facebook ads. Like Google AdSense, these are keyword optimized ads that are placed on certain pages. There is both pay-per-click and pay-per-impression. You can choose which demographics you'd like to target and the site will match this with user profiles. The ad then leads to your fan page. These are great for generating leads because you're not selling them anything; you're just offering a link to your page.
When you're looking for leads, you should connect everything together. Make sure there's a link to your Facebook business page on your site, in your emails, on forum signatures and everywhere else you can put it. Tell your blog readers about it and tweet it. This will draw in people who might not find you through Facebook.
Like-gating is a technique that some find questionable, but big-name companies like Audi have used it successfully to get likes and fans. Like-gating means offering an incentive for new people to like you. You offer them something like a discount coupon and tell them they can get it by liking your page. Many people criticize this method because they say it doesn't build long-lasting relationships. In other words, they like you, get the coupon, and then you never hear from them again. However, if you offer them something of real value and target your market well, this can be sustainable in the long run.
Before you get your page going, here are a few things NOT to do: