Everyone on the planet knows about Facebook and most of them have profiles. But a Facebook fan page offers something slightly different. It offers a perfect way to create your own Facebook business page and expand your presence online using the world's most popular social media site.
There are currently 1.4 million active fan pages on Facebook and the number is only increasing. While profiles are meant for private individuals to connect with their friends, fan pages are for celebrities, businesses, public figures, causes, and organizations. Just like profiles, they can send updates, photos, videos, and other news to their fans. These messages appear in users' profiles just like updates from their friends.
You can use your business's Facebook fan page to keep in touch with your customers or target market. You can host discussions, send messages to all members, monitor statistics, exchange multimedia, and make use of extra applications that are only for fan pages. Your business also gets its own discussion wall and discussion forum so that your fans can participate.
Unlike Facebook groups, fan pages are visible to anyone whether they're a fan or not. This is very powerful for attracting new fans to your business. Whereas groups are great for short-term discussions, you Facebook business page is better designed to create a long-lasting relationship with your audience.
To set up a Facebook fan page for your business, you first have to have a personal profile. This is because you need a real name in order to use Facebook. Once you're set up with a profile, you can start making your Facebook business page. Choose 'Official Page' on the page for creating your profile. It will then ask you what category you'd like to choose. Categories include local business, brand, product, organization, artist, band, or public figure. Pick the one that applies to you.
When creating a Facebook business page, it's important to fill out all of the profile information completely. This includes company overview, mission, vision, products, and your web address. You should also upload a photo which can be the logo of your company. Although it's not clickable, you can put a clickable link under it that leads directly to your site.
When you create a Facebook business page, a great idea is to get plugins for your site that allow visitors to become a fan or 'like' your site on Facebook. Integrate all of your sites with your Facebook fan page and you'll see your "likes' skyrocket.
With the release of Facebook iFrame Application, Facebook users can literally embed their entire website inside of Facebook or develop offer or product specific Apps to increase conversion on Facebook. Once you get the basics going on your Facebook Fan Page, you will find out quickly how easy it is to leverage Facebook Page Builder software to create your own iFrame website inside Facebook.